So, let’s recapitulate: We said that “Fascination” the book from Sally Hogshead talks about seven “triggers” to make us, people of business, to make offers unique and according to our strenghts. Up today, we covered Lust, Prestige, Vice, Mystique, Trust and Power. It let’s us to cover one more: Alarm.
I must confess that of all, Alarm is the one I feel is the worst. When someone tries to alarm me to act -like some kind of green pacifiers of ambient issues- they only make me angry, not interested or ready to act. It’s a counter motivator for me; maybe except for the deadlines at work, who can “make the trick” to motivate me, but not at my best.
Also, I had to said: this was the worst video of the series. I Know that for many of you could be good -even better- than others, so it’s my opinion alone, and we can be in different sides of the “7 color rainbow” of fascination triggers. (Maybe that’s why I left it at the end of the series). So, if my warning didn’t keep you from seeing, it’s here the video: