Many markets are based on fear. And it’s all right that insurance, armored vehicles, locksmiths and similar offers solutions to concrete problems that individuals had, and all based on fear. By example, in the insurance deal, someone are afraid of a theft or accident could occur. Then goes to the market and «sells» risk, in order to be more secure in a potential damaging future. But for the buyer, with more information and less fear, it is possible to identify the real value of the risk, the maximum amount of loss, and then sell a solution which can get a profit.
But, What happens if a government had fear? In this podcast we will analyze the cost of issuing ‘secure’ banknotes or even electoral tickets that are supposed to be «uncounterfeitables», but that difficult and do expensive everyday operations.
